Key Factors Affecting Consumer

Key factors impact consumer Decisions All consumers have individual hopes. Therefore, what muddle pervert varies from unriv all in alled person to a nonher. For example, if you asked each clear ph each(prenominal)us what she or he wants, the responses would reveal a colossal manikin of dears and profits. Let us look at the mainstay factors affecting consumer decisions. Service Good pre-sales and after sales wait on makes you feel you atomic consequence 18 a treasured customer and, consequently, you entrust keep buying that product or going back to a circumstance store. Poor service can have the opposite effect. cost How frequently is it? This is normally one of the first things you want to know. If the price of a good is more than you can afford, you entrust probably not buy it. Consumers want the outperform value for their money: that is, they want to cook up the lowest price fort the best quality. Price is one of the main factors affecting con sumer decisions. Convenience Many consumers do not have a lot of time to shop. They want achieve to be hassle-free, or convenient. Convenience has many meanings for consumers, such as travelling time to a retail outlet, the number of stores crocked within one obtain complex or fitted shopping hours. These factors will influence when, where and what consumers buy.

Marketing This plays an extremely important course in influencing our consumer decisions. As consumers, we are constantly exposed to all aspects of marketing. The average consumer is exposed to an estimated 500 marketing strategies(mainly some form of advertising) everyday. New product! s are released onto the market and advertised. If the marketing campaign is successful, consumers will be influenced into thinking they need this product. Gender Males and young-bearing(prenominal)s have a number of common wants, such as entertainment, music and a car. However, a persons gender influences some types of purchase. For example, female consumers decease more on cosmetics than males. The influence of gender on consumer decisions is best displayed...If you want to get a full essay, modulate it on our website: BestEssayCheap.com

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