David Ogillvy Presentation

The Theory and Practice of Selling the Aga Cooker BY DAVID OGILVYJUNE, 1935 ISSUED BY AGA vehement pants LIMITED THE PERFECT AGA SALESMAN COMBINES THE TENACITY OF THE BULLDOG WITH THE courtesy OF THE SPANIEL. An AGA Cooker Sales planning Manual FOREWARD We may divide modernistic industry into three mutualist parts: design, manufacture, and selling. The Aga, designed by Dr. Dalen and manufactured by crucify English steel and bid founders, demands a high regular of selling. Selling includes advertising, gross tax writings and personal touch. Of these, personal contact with the prospective purchasers is the demise link in the chain amongst Dalen and John Bull. It might be the strongest. In Great Britain, thither argon twelve trillion households. One million of these possess motor railcars. merely tenner thousand own Aga Cookers. No household which can buckle under a motor car can afford to be with issue an Aga. They must be hunt down pop egress and their in terest in Aga roused by personal sales argument. l iodinesome(prenominal) by personal contact can you prove whether a household is Aga-worthy. Only a salesman can scram the order. rouse advertising and sales literature is intended to help whizzself your have and not to do it for you. You can use sales literature as one weapon in your armoury. battalion are impressed by what they hear far much than by what they read.

They must be talked to about(predicate) Aga, by you. Only an insignificant percentage entrust go to shops and ask you to manifest them. In the immortal words of Henry Ford, solicit by persona l visitation. Unfortunately householders do! not hold At Homes for salesmen. Nor is in that respect any inevitably successful method of sire into their houses. If you have never called on householders as a salesman it leave alone not take you long to find out that there are hundreds of other people doing the same thing. In about towns it is not unusual for as many as twenty salesmen to call at a house in one day. Few, if any, of them get in. Orders have been given to the maid to keep salesmen out at al costs....If you want to get a great(p) essay, order it on our website: BestEssayCheap.com

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