Marketing Plan For Nike

Marketing Plan for NIKE Bulgarian Market Executive analysis NIKE is the worlds leading sports uniform and footwear designer, commercializeer and distributor. The confederacy is established 45 old age ago and it produces and sells high prime(a) sports garb, footwear, equipment and accessories for a clench of sports, physical physical fitness activities and leisure mainly. NIKE is a multinational company, which runs and develops its business activities world(a)ly and sells its products in more than 160 countries agree to NIKE Corporate Website. NIKE owes its success and vanquish performance on the global market to the high quality and innovative products that it produces and to its unfluctuating USP, mark positioning and direct to consumer channels. colligate to the impressive performance and place strong growth opportunities for the NIKE scar portfolio the company objective is to get hold of a revenue of $ 24 -25 one million million million fo r fiscal 2015 verbalise in report for 2011, which is more than the target of 23 $ billion announced in 2010. (www.nikeinc.com, 2011 ) Nike faces strong competition from the German sportswear maker Adidas and Puma globally. (Datamonitor Plc., 2011 ) Identifying market opportunities and key marketing strategies helps the company to achieve its marketing objectives profit.

Analyses on the Bulgarian market reveals a demand for sportswear and footwear among professional sports players and all the amateurs obscure in range of sports and fitness activities and people who wear sports clothing and s nickers for leisure , tail assembly be iden! tified as a growth probability. Bulgaria offers perfect locations for native sports like ski and snowboarding , which are very popular among raw people in the country and their demand for special and high-quality equipment can identify NIKE 6.0 commemorate category for active sports as a entry opportunity as such equipment is hard to think on the Bulgarian market. A suitable marketing ripple and appropriate strategies for the...If you insufficiency to get a full essay, state it on our website: BestEssayCheap.com

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