Marketing 21

TROYS ASSIGNMENT Index p whileboy 1 Cover page 2 Index page 3-8 Part 1 - The big environs 8-14 Part 2 - The merchandising mix 15 Bibliography INTRODUCTION Within this report the macro-forces of an industry will be analysed, inveterate on to comp ar the marketing mix of two validations within that industry. tout ensemble organisations - with their suppliers, customers, competitors, and publics - have a macro milieu. This environment consists of macro forces that act on and equal the organisation and argon generally outside their control, as contrasted to the micro forces which too affect the organisation, but argon generally under their control. The marketing mix is the term used to describe how an organisation goes astir(predicate) developing a merchandise and selling it to the market. The industry chosen is emollient drinks which industry falls into the category of fast-movingconsumable- goods (FMCGs), as it is a product that is consumed, and is fast-moving. These won t sit in a supermarket or favorable stick in for long, as they are constantly creation purchased. Other examples of a FMCG are canned foods, ice cream, soup, cereal, tater chips and a whole lot more. PART 1 there are six main macro forces making up the macroenvironment.

These are: · The demographic environment - which is the study of human populations in term of size, density, location, age, sex, race, and occupation1. Studies in this area, for example, can show the changing age structure, which is necessary, as marketeers need to understand who discovers up the market, thus allowing them to make the most mat terive decisions for the marketing mix. · T! he economic environment - which has an effect on consumer purchasing power and spending. For example, if the average income drops, because there is apparent to be less buying power2. · The intrinsic environment - involves natural resources... If you want to get a full essay, club it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay