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The current issue and broad(a) text archive of this daybook is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of condition in priseing foreignist merchandise opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, bare-ass York University, New York, New York, the States Abstract Purpose The choice of which country or countries to estimate is a critical decision and needs to be do with immense care and deliberation. Initial market entryway decisions assume typically focused on country evaluations based on macro-economic data. patch appropriate in providing an initial screening of countries, former(a) factors, notably mountual factors, can provide important insights in assessing international market opportunities. The purpose of this paper is to examine the extend to of context at four distinct take aims. Design/ methodology/ plan of attack The literature on the trance of context on employment and purchase beha vior is reviewed to provide a framework to pick up contextual factors as a means to refine entry strategy and develop potent segmentation strategies. Findings A replete(p) range of contextual factors exert influence on use choices and contribute to inwardly-country heterogeneity.

These are typically examined at the macro-level, but similarly need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications exam of contextual factors provides a richer and deeper understanding of which international markets to enter and which segments to target. Withi! n-country pagan diversity, dramatic economic and regional disparities and pronounced differences in the pedestal need to be assessed. In particular, enquiry of contextual factors helps to stray light on heterogeneity within countries not only if in customer behavior, but in like manner in the temperament of the market infrastructure. This is a key element, not only in formulating entry...If you want to get a full essay, order it on our website: BestEssayCheap.com

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