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Below is a free essay on Cottle Taylor look from Anti Essays, your source for free research reports, essays, and term newsprint examples. Problem Statement: How to growing the sales revenue of the Cottle Indias soup-straineres. And which type of brush to be focused in secern to augment the overall profitability. Analysis: Cottle India is doing well in India as it sales has grown year on year (18.5% increase 2008-09). It enjoys a market shargon of 38 % as of 2009. similarly the oral business organization industry is growing (47% increase 2004-2009) out-of-pocket to increase in disposable income and influence of the western culture. Cottle has enjoyed the operate mover advantage in the toothbrush market as it has competitive advantage in the manufacturing of the advanced technology toothbrushes without relying on the imported process. It enjoys a market share of 46% with practiced two competitors. Also Indians considered Cottle an authority in oral palm and held their products in high regard because Cottle partnered frequently with IDA. Cottle, while s subvert word on the toothbrush market, introduced low and mid range products, domain first to secure the market initially by creating foliage blade awareness. Cottle has 3 types of Toothbrushes 1. meek end 2. Medium end 3. barrage operated The tar buy the farm segments for these types are 1. Low end : Rural and semi urban consumers who do not use toothbrushes 2. Medium end: Semi urban and urban consumers who currently use low end toothbrush 3. Battery Operated: Very Few price-insensitive urban consumers Cottle should focusIf you want to get a full essay, order it on our website: BestEssayCheap.com

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